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You dont need to guess about what kind of images and language people want. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Believe me the subliminal message especially to young people is clear. It makes my skin crawl. Personally I dont know of any white people that held a gun to any of their heads and kept them from going to school or getting a job. just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. Some brands are particularly popular with people of different races. But God save the queen Kim, she will change this all in a generation or two. John, you are absolutely right. I feel like someone is trying to brainwash America. I keep my business behind closed doors where it belongs!!! It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. Im glad you found some catharsis in this blog post and in the reader comments. Your example is awfully specific. Yes, yes. Expert Panel, Forbes Communications Council. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. And third, inner city public school systems are often limited by teachers unions. I am really tired of seeing mainly blacks featured in TV ads! Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. I probably wont find it because, as you say, there are many forces at work here. Lets face it, were in a culture war and race is its beating heart. Its Time to Acknowledge Anti-White Racism. (See inset.). Never mentioned is the fact more white folk are shot and killed by the police than are black folk. Because it's the new hotness, advertising firms are gonna go hard on it for a while. Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). Frankly I have NO idea what to do about this, EXCEPT ALERT THE MEDIA so those folk DONATING to these organizations WILL NOT HAVE MILLIONS of $$ and in some cases (BLM) 100s of MILLIONS. Interesting, RPD. Look at the article Whiteness is a Pandemic. The remote works for us all no matter what race creed or color we are. Eroding trust means consumers are less likely to be brand loyal overall. However, 90% of those are Asian and hispanic interracial marriages. Yes, I agree, this absurd level of over-, under, and misrepresentation in ads would have been brand suicide in saner times. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. https://en.wikipedia.org/wiki/Man I cant stand it. Mostly white men. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. 'Forced Diversity' In Movies Is Not a Thing - But Here's Why Some Right, it is a culture war and as usual average Joe (s/w/m) isnt part of the war just a victim of it. Should either of those be the objectives of Delta Airlines? With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. As a White woman, Ive never had any interest in interracial. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. Check out a video of one brazen robbery here: https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/. Honestly, I dont see this getting any better. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. Anti-Aryan Im guessing. Maybe thats the case with Gain laundry detergent? If the advertisers followed the US population demographics itd be one thing. People are getting tired of BLM and lgbtq. Sad. Does that represent the true numbers of passengers or the target for airline passengers? Models are, in order: Black, black, black, white, black, black, white, black, black, black. Instilling diversity as a value and solidifying it through an appropriate vision and mission statement will ensure that its imbued in a companys ethos. Gee, Wallace, I wonder. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. By doing so you are only infuriating the general public. What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. Walk down a jetway at Hartsfield or any airport. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. And he is presented as stupid, while the shorter dark-haired skinny nerd is the good guy. Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. This is an expansion on the magic negro trope. I once attended a womens networking event that featured the male mayor of the city as its keynote speaker. Without a doubt, traditional (read: European, white, Christian) values are under attack and the war is now out in the open. The Myth of Forced Diversity - Medium Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. how wonderful, right? Not just in the race area, but other sensitive areas. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. Im not talking about changing demographics. I get it, friend. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. Be careful when reading that research study. I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. Ultimately the enemy is Satan. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. Unfortunately, it will probably take a violent upheaval to reverse everything. And can you imagine if there were commercials promoting white only banks?? One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. Nice idea, Timothy, but I doubt that would solve anything. Forced Diversity: Is It Really a Problem? - Exploring your mind EVERY commercial is mostly blacks. may have complained about the fitness ads. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. Excellent post, G. Youve been paying attention! Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. The healthy choice, I think, is to get off of social media. Like I say, Im a liberal so I watch MSNBC. 4. Its just around the corner if we dont do something now. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! These cookies are required for basic site functionality and are therefore always enabled. Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. Its gotten to the point where you never see a smart white male in a television commercial. they are all weird). Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? This is propaganda. Alas, these are not sane times. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. When they come on, I mute them and wait until they are over. It seems like TV is pushing white kids to act like disgusting black kids. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. . Thats perfectly normal! Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. Slavery is like the albatross around the white neck. Its like the response to Covid was, totally overdone, a total overcompensation to George Floyd and BLM. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. In fact, I believe that *most* people notice the out-of-whack representation in todays TV commercials. It is self preservation! Too bad theres no cancellation button for commercials! Spot on Cranky! When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. Thank you! Are they hoping they can influence black families to behave like white families? The lgbtg is nothing but a cult and BLM is a terrorist group. Ive noticed it, too a conspicuous number of women replacing traditional male leads in truck commercials, super-hero movies, etc. Theyd hire a token white guy and a token Hispanic, no Asians. I too am a die hard liberal when it comes to social issues but bristle at the not so subtle attempts to disenfranchise the white race and even the male gender. They are members of congress, secretaries of state, vice president of the US and even a black President of the US. We have all forgotten that the fall of the Roman Empire, and every great civilization that has risen and fallen, was the result of sexual deviation and perversion. Toxic masculinity is out. "A Diversity Report for the Advertising/Marketing Industry (2021)." But in sum, they were extremely sinister. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. It seems the same to me as a pregnant male having a baby. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. Lacking strong men, governments can more easily control compliant populaces and feminists can get closer to achieving their dreams of taking down the patriarchy.. CTV Advertising Means Diversity. Hey, Im all for fairness and equity, but youre right this is out of control. The problem isnt racism, its woke-ism. Is that not the very definition of racism? Good response posts too. I read that 3.9% of the US population intermarry. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Not one person alive in this country today has ever been a slave, or has ever owned a slave. Be loud! However, that does not explain why they ignore the 80% of whites that are the current and future customer of these products. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. You are spot on, except I do have to disagree about the Hispanic and other people of color not being represented well in advertising. Totally agree. As to the why of it all, Im still looking for a good answer myself. But once again, American Marxism, Mark Levin. Im curious if people feel I am I wrong for stating this comment the way I did? To many people, white males have become the very symbol of privilege. If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. Predictably, no one commented. Of course they didnt. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. Is this social engineering or some type of reparations for past indiscretions? Five corporate approved pieces of signage in lobby. 15 Ways To Make Your Ad Campaigns More Authentically Diverse - Forbes There is something very disturbing about the emasculated effeminate girl men being pushed in our society. Clearly, it is very real. Like I said, Im a 64 year-old liberal. They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. Who are they kidding? To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. I was not brought up like that. However, the. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. Why is this? . I blame them for many of societys ills. Nope, youre all wet, Anon. Avoiding them is not racism. Perhaps Twitter did you a favor, Anonymous. Let's talk about forced diversity in TV commercials Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. Research: How Companies Committed to Diverse Hiring Still Fail Im constantly bombarded by tweets and posts lamenting the disenfranchisement of this gender or that racial group, and I rarely find any usable news or information to be had. In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. It creates the mentality of entitlement. Very well said! :p. Scratch Duck Duck Go. My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. I cant believe I found this article having recognized the basis of your article for years. Keep it coming. And I think a lot of people instinctively realize this even if they have difficulty expressing it. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. I had to use DuckDuckGo for results to show up. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. I am wondering if there is a way to get this information and observations out to a larger public forum?