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we will get information about EasyJet from the textbook and the Internet. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. This had a negative impact on customers, EasyJet has . Johan Lundgren. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Quality Glossary Definition: Stakeholder. 3.2 Product and services 6 Best EasyJet Topic Ideas & Essay Examples. but lacking of traditional service. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Simple & Easy EasyJet Titles. Good Essays. These cookies ensure basic functionalities and security features of the website, anonymously. Alternatively, customers can book accommodation separately at the EasyJetHotels website. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. The airline's monthly inflight magazine is called The Traveller. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Explore the key stakeholders of EasyJet and map in terms of their power and interest. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Sort By: Satisfactory Essays. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. But its time that we took responsibility for the effect flying has on the environment. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. EasyJet The organisation mainly expands through acquisitions 4. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back BMAN72801 3.5.2 Boarding the plane 10 Marketing Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. More than 29 million passengers carried by the largest airline company EasyJet in the UK. easyJet is one of the world's most successful low-cost airlines. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. British Airways Ryanair Originally . Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. We also use third-party cookies that help us analyze and understand how you use this website. Lorem ipsum dolor sit amet, consectetur. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. EasyJets Business Model Analysis In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Bennett. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. 3.1.1 Price List 4 This stability is a significant advantage for the growth of Easyjet "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . This principle became a cornerstone of EasyJet's operations. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Competition Strategic management, Stakeholders of marks and spencer and their influence. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. London Gatwick Airport. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Customer, Airline Assignment US Airways. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . Stakeholder Here is a useful summary: Which stakeholders are critical to the business? Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. This cookie is set by GDPR Cookie Consent plugin. Ansoff's Matrix. Creating a corporate culture implementing educating programs.Stelios, Premium They influence the companys decisions as they are the main say of it. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. While various amounts held determine their actual control of the business, Premium for only $11.00 $9.35/page. 3.4 Place 8 4.1.1. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. [15 marks] For example, a stakeholder can be the owner or even the shareholder. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. TABLE CONTENT ii [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? Stakeholders can affect or be affected by the organization s actions objectives and policies. Its principal activities include airline operations and aircraft trading and leasing. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. A shareholder can be a stakeholder. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : She added that the A321neos would help to cut costs by 9 per cent. 4.2.2 BIBLIOGRAPHY It has 29 bases across Europe, the largest being Gatwick. The owner of the business can be role models for the employees. Future expansion 12 Its theory might affect the perception of air travel with the vision of building a customer focused brand. 1.Introduction EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Airline The company has clearly identiable operational and marketing, Premium At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. With Nike being a huge, Premium [95], EasyJet plc. London Gatwick Airport This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . 2.6.2 Legal factors that influence Easyjet Plc. 1.1 History. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Low-cost carrier Ways of Working Strategy. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Generally Accepted Accounting Principles. [85], EasyJet serves 136 destinations (as of February 2019). There is two different types of stake holders these are internal and external. Finally we apply these experiences to our job in the future. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Tesco are a one of the largest retailer stores in the world. and EasyJets Business Model Analysis Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. First choice brand and increasing customer loyalty. The marketing decisions of the industry are to an extent based on political decisions. EasyJet endeavours to respect the principles of the ILO . The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Executive Summary 1 Updated: Feb 28th, 2023. Stock market They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. 2.2.4. Collect and evaluate economic factors which might influence EasyJet general business environment. Pricing [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? Income statement These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Marketing These were flown on two routes: Luton to Glasgow and Edinburgh. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) 2008 2007 Change. Introduction Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). I/ Easy Jet : General Overview Stakeholder 1.4 Research objectives. EasyJet company 1 [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Table of Content A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). This method is incorporated into a strategy map that will form the basis for the development of a . Airline Environmental impacts 9 [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. Germany Total revenue ( million) 2,362.8 1,797.2 31.5%. Conclusion 13 Also the condition of the world economy determines the nature of its marketing policies. Shareholders Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . In April 1998 EasyJet went online. First published on Thu 28 May 2020 03.16 EDT. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Local community and pressure groups. Customers - they would want cheap flights that are comfortable and safe. [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. . 1. 3.5.1 Check-in 9 EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Modern aircraft fleet with unparalleled network. Which two stakeholders will this cause conflict between? [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. This report will consist of an analysis of EasyJet's macro and micro marketing environment. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). [22], EasyJet's aircraft cabins are configured in a single class, high density layout. Air France [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . References: list Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. Low-cost carrier Originally the company ran its operations absolutely on direct phone sales. 1. EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Airline [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Southwest Airlines Germany PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. Introduction 3 Management EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Despite some previous concerns about the purchase from key shareholders, the need to . Table of Contents [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Lecture : Pricing and Costing Internal stakeholders are those from within the, Premium Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. 2 Brief history of KLM 3 In other words, your project's stakeholders are the . You'll get a detailed solution from a subject matter expert that helps you learn core concepts. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. Southwest Airlines "Easy Jet" redirects here. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Marketing As a result the low-cost airlines (LCA) are flourished. External Impacts 5 The company was founded by . [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51.