Hi, Ron Burgundy fans! The Ron Burgundy Podcast - Listen Notes I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Is that something you think about as targeting? I hate to answer it so vaguely. Youre doing ad injection into the feed? It kind of never went away, but now were back to this again. I fell in love with this medium 10 years ago. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Some of this is obvious. That feels obvious to me. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. We're all in a glass case of emotion. Its actually a lot of different things. But that maverick approach has included some controversial steps as well. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. I have nothing else to say. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Thanks. The BD team is livid. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. You should subscribe to it. Yes. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Charts. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Its called Hot Pod, written by our very own Ariel Shapiro. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Our business affairs team is busy and accounts for a lot of our growth. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. We also have a digital marketing team, I forgot that in the org chart. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. Have you had conversations with Spotify about making stuff exclusive? How do you account for that? The Ron Burgundy Podcast is back! The Ron Burgundy Podcast on Amazon Music Its what we do. I dont see a reason. Or, the negative reason, theyre covering up bad work. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We tried it. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Two really different examples. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 You got it. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This was a year ago, and so now hes like, Whatever, dude. You take the point. Thats my only fear with video. Most of them are like, Facebook wont give us the time of day. The third thing they let us do was have a sales team. We wanted access to that to shout really loudly about the stuff we were doing. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player We have experimented with Jun Group across the years. If its a jump ball, Id love them to use the iHeartRadio app. See omnystudio.com/listener for privacy information. One of these cards literally says, What is your org chart? That is my whole brand. But I also think it fundamentally tripped up a little as a business model. Fair enough. We were talking about these giant platform companies. Its also how we got here. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. Its why we widely distribute. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Each. This is like a $1,000 CPM host-read ad right here. But I still own and control the pipe. Theres this adage for anybody that has worked in video. Its the suspense for the org chart question. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Its been cool. The Ron Burgundy Podcast | Podcast on Spotify He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. No. By the way, 75 percent of that third is broadcast radio. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. I make content. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney The only reason we have that number is because of broadcast radio marketing. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. It made it the medium that the internet promised creators it would give them but hadnt yet. We make TikToks too, by the way. Glass-walled conference rooms where they just come up with funnier promo codes? By the way, if you love digital audio, and we all do. That was my next question there. Theyre not in charge, right? Weve earned this. Its back to the org chart a little bit with this. It makes sense to me. Its three guys who are hilarious and fantastic. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Theyre just trying to grow their audience while youre selling the ads. Why is that? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray .
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